In the new era of surging digital intelligence and booming new qualityproductive forces, 5G, AI, big models and other new technologies keep springingup. The automotive industry is entering a critical period of digitalization,high-end development and green transformation. On April 18, the China AutoDigital Intelligence Innovation Conference 2024 themed “Empowering Businesseswith Digital Intelligence and Creating New Opportunities Together” was heldgrandly in Huadu District, Guangzhou.

The conference, focusing on automotive new quality productive forces,comprised one summit forum, four themed sub-forums, five major full-scenarioexhibitions of automotive digital intelligence, etc. Nearly 300 enterprises and600 industry elites from all over the country gathered there to discussfrontier trends, technological innovations and best practices, and explore newopportunities, challenges and developments in the era of automotive digitalintelligence transformation together.

Exploringproductive forces of automotive digital intelligence

Wonderfulviewpoints shared by leading experts

With the theme of “Digital Intelligence – New Quality – Creation andSharing”, the Summit Forum shared recent technologies and hot topics. A leaderof Huadu District delivered a speech; Yang Xueshan, former Vice Minister ofIndustry and Information Technology, and Chairman of the ChinaInfo100 AcademicCommittee; Chai Tianyou, Academician of the Chinese Academy of Engineering;Shan Zhiguang, Head of the Department of Informatization and IndustryDevelopment, State Information Center; Wu Kezhi, General Manager of the ChanganAutomobile Digital Intelligence Factory; Zhong Ling, Deputy Director of DigitalOperations of Mengshi Automobile Technology; Hu Yongli, General Manager ofShenzhen Lanyou Technology Co., Ltd., and other leading industry experts sharedfrontier trends and innovation practices.

Yang Xueshan delivered a keynote speech titled “Automotive Industry GoingForward on the Path of Digital Intelligence”, making an in-depth analysis ofthe intelligence evolution process of the automotive industry from the verybeginning. He pointed out that vehicles have always been an essence ofintelligence, and automotive intelligence cannot be separated from smartinstitutions and entrepreneurs' wisdom. Digitalization, information andintelligence are embedded into the entire process of automotive developmentsmartly. The digital transformation of the automotive industry should aim atthe core problems to be solved, the automotive industry should become bothlarger and stronger, and industry regulators and entrepreneurs should sharewisdom beyond algorithms and computing power.

Chai Tianyou gave a keynote speech titled“Industrial Intelligent Systems Based on New-Generation Information Technology”.He deeply analyzed the development directions and challenges of industrialintelligent systems, shared application cases of deep integration andinnovative development of new-generation information technology and complexindustrial processes, and proposed directions for empowering the high-qualitydevelopment of new industrialization.

Around the theme of “New Quality Productive Forces and Automotive DigitalIntelligence”, Shan Zhiguang elaborated on how new quality productive forcesdriven by technological innovation empower directions and strategies ofautomotive digital intelligence transformation, with focus on frontiertechnologies such as AI big models and block chain. “Big model technology ispushing AI into the 2.0 era, which will change the underlying logic of futuredigitalization and information systems.”

Hu Yongli delivered a keynote speech titled “ReleasingDigital Intelligence Productivity and Creating New Growth Drivers for theIndustry”. He analyzed the current dilemma of “three rat races” and “twodifficulties” in the automotive market, and proposed that building centralizedand AI capabilities to create digital intelligence productivity is the key gamechanger for this situation. Enterprise-centered digital transformation should berealized by unifying standards for establishing business, application, data andtechnical architectures, setting up business service centers, and quicklybuilding business scenarios. Under the irresistible general trend of applyingbig models to vehicles, it is compulsory for automakers to establish AIcomputing centers.

“Lanyou Technology has released the Hongjing Automotive DigitalIntelligence Cloud, which includes 219 scenario services, 108 businessservices, 120 AI atomic capabilities, and cloud technological infrastructure,designed to empower the industry.”

Wu Kezhi shared innovative practices of Changan Automobile’s newintelligent manufacturing. It is employing the “123 Mode”, which centers onbusiness, data and processes, to build a fully connected, intelligent andcollaborative digital factory. As its name implies, this mode means 1 unifieddigital infrastructure, 2 driving middle platforms and 3 major intelligent scenarios,which can support application setup and infinite expansion quickly. “TheChangan Automobile Digital Intelligence Factory’s collaborative digital middleplatform collaborates efficiently with the business platform developed by LanyouTechnology to guide the establishment of various upper-level applicationsystems. As a result, this has realized the platformization andcommercialization of Changan’s digital systems, and provided great support forthe implementation of the company’s business strategy effectively. In addition,Lanyou’s intelligent logistics system LMS is a business benchmark driven by thetwo middle platforms together with the 4A architecture and data. It providessupply chain support for the digital intelligence factory’s make-to-order (MTO)production, including material resource planning (MRP), supplier orderplacement and collaboration, inbound logistics management, and RDC warehousemanagement. It covers the material storage and distribution of seven majorworkshops: stamping, welding, painting, final assembly, casting, machining, andbattery. It also involves the management of automated stereoscopic warehousesand AGV-enabled warehouses that adopt the Goods-to-Person (GTP) system.The optimal logistics cost control is realized through full-chain adaptiveoptimization and intelligent logistics management, laying a solid foundationfor the intelligent and efficient operation of the factory.”

Zhong Ling, Deputy Director of Digital Operations of Mengshi AutomobileTechnology, gave a speech titled “Customer-oriented Digital Transformation”that focused on four major areas: user journey, vehicle journey, productjourney, and digital management, and shared the path of Mengshi AutomobileTechnology’s digital system establishment and innovative practices in digitalmarketing transformation. Mengshi Automobile Technology’s overall digitaldesign concept revolves around “customer orientation”. “In terms of digitalmarketing, Lanyou Technology participates in the vehicle use stage of the userjourney by establishing spare parts and service systems, and applying a newafter-sales service model that meets all kinds of user service needs directly,and realizes online, proactive and transparent service processes.”

Four themedsub-forums

Exploringfrontier industry trends in depth

In the afternoon, all the four major sub-forums of intelligentmanufacturing, digital marketing, auto finance, and intelligent parts werebrilliant with heated sharing and discussions! Xue Xu, EDP Chair Professor atthe School of Economics, Peking University, and Secretary-General of theMarketing Expert Committee, China Marketing Association, delivered a keynotespeech titled “The Path to Automotive Marketing Transformation Driven by AITechnology”, and Lang Xuehong, Deputy Secretary-General of the China AutomobileDealers Association, presented the Report on Development Trends of AutoFinance.

The Intelligent Manufacturing Sub-forum, with the theme of “ImprovingManufacturing with Craftsmanship and Promoting Intelligence throughInnovation”, discussed how to promote the innovation and development ofautomotive intelligent manufacturing using new technologies such as generativeAI, digital twin and AI. At the sub-forum, Lanyou’s heavyweight MB-MOM andWhitepaper on the Lanyou Digital Lean Production Approach (LLP) were released,demonstrating Lanyou’s solid strength and foresight in the field of intelligentmanufacturing.

With focus on “breaking through the era of low automotive growth throughdigital marketing”, the Digital Marketing Sub-forum discussed how to combine AItechnology, big models, etc. with automotive marketing, redefine userexperience, integrate marketing strategies, and conduct digital marketing ofproducts from automakers and dealers, in order to open up a path of marketinginnovation.

The Auto Finance Sub-forum, with the theme of “New Operations, Scenariosand Trends of Auto Finance,” discussed new asset management models and newbreakthroughs in financial leasing transformation in the new market environmentby focusing on hot topics such as digital auto finance, used vehicle finance,finance going global, and scenario-based auto finance. The ADI Auto FinanceElite Club was officially launched with the aim of establishing a high-level communicationplatform, and promoting the high-quality development of China’s auto financeindustry jointly.

The Intelligent Parts Sub-forum, with the theme of “Application of NewIntelligent Solutions and New Technologies to Mass Production”, discussed newexperiences brought by next-generation AI technologies and big models tointelligent vehicles, and new perspectives on how to deal with costcompetition. Three much-anticipated new products – intelligent networking,intelligent driving and intelligent cockpit – were launched, presenting thelatest technological achievements in the field of automotive intelligence.

In the full-scenario experience area of automotive digital intelligence,innovative technological capabilities and achievements across the automotivevalue chain were displayed, with focuses on the five main themes of “vehiclemarketing, vehicle making, vehicle use, business management, and digitalintelligence technology”, attracting numerous automaker guests, industrypartners, etc. for exchanges and discussions.

The China Auto Digital Intelligence Innovation Conference 2024 themed“Empowering Businesses with Digital Intelligence and Creating New OpportunitiesTogether” has come to a successful conclusion. It has not only brought togetherthe wisdom and power of numerous leading industry experts and elites, but alsogiven hope to the industry’s development through automotive digitalintelligence. Let’s work together to empower automotive digital intelligenceand create automotive new quality productive forces!