On June 20, the 2024 Huawei Cloud Global Summit for Chinese Enterprises Going Global was held at Songshan Lake, Dongguan. Huawei Cloud joined forces with the going-global enterprises to discuss the new opportunities and challenges for currently going global, and share the journey and experience of enterprises going global successfully. The participants discussed around the topics such as the going-global strategy selection and technical path, opening up a new horizon for globalized development of enterprises.

At the conference, Li Song, General Manager Assistant of Lanyou Technology, attended the “Lingyun Go Global Alliance 3.0” Launch Ceremony. Huawei Cloud will keep joining forces with the leading going-global customers and partners to share up-to-date information, gain insights into the policies and regulations, link business contacts, achieve successful development of going-global business, and build the value ecosphere for Chinese enterprises to go global together.

As a value-based partner of Huawei, Lanyou Technology was invited to attend the “A Global Leap Towards Intelligent Connectivity” — Automotive Industry Go Global Summit Forum. Li Song, General Manager Assistant of Lanyou Technology, had a roundtable dialogue with Huawei, Chang’an Auto, Great Wall Motors, SIE Information and other enterprise elites, exploring hot topics of going global in the automotive industry, around the theme of “boosting automobile industry to go global and improving quality on the journey of globalization”.

According to statistics from the China Association of Automobile Manufacturers, China’s auto exports surged 57.9% year on year to a record high of 4.91 million vehicles in 2023, as a major force driving the growth of automobile production and sales. Chinese auto companies could not have achieved such a first-mover advantage without years of strategic management, and they also accumulated a wealth of successful experience. As a leading digital intelligence service provider in the automobile industry in China, Lanyou Technology has penetrated the industry for 20+ years, and boasts a proven track record in assisting auto companies to go global. Li Song believes that the success of Chinese auto companies going global is attributed to four major driving forces of technological innovation, product diversification, strategic deployment and brand building —

1. Technological innovation leads breakthrough: Chinese auto companies have constantly stepped up investment in research and development, and evolved by leaps and bounds in automotive technology, including new energy technology, intelligence and more. Under this persistent pursuit of technological “involution”, Chinese auto brands have won recognition on the global market

2. Product matrix diversification: A wide variety of models are available, thus meeting the needs of different markets and consumers by more segmented products, while providing personalized service for more users, and increasing market share.

3. Forward-looking global strategic layout: Based on a keen insight into the global trend, Chinese auto companies deploy the global market in advance, actively follow up and implement their strategic direction of going global, expand the sales channels and networks, deepen the integration with the local market, and lay a solid foundation for the brand to grow global.

4. Brand building layout: Chinese auto companies focus on improving the brand and service experience, reinforcing brand building and promotion, highlighting the “customer-centric” philosophy, upgrading the brand, and enhancing brand awareness and influence.

Lanyou Technology solution for “digital intelligence of auto companies going global”

Lanyou Technology has shaped a solution for management and control throughout the domestic and overseas supply chain, fitting the mass production needs of export; aligned with relevant customs system to achieve digital intelligence management of bonded import and export data; built international marketing platforms such as import and export companies and overseas business department of the group, fulfilling multi-mode access; oriented at global users of enterprise, partnered with other countries to develop resources, and facilitated the construction of digital intelligence system. At present, it has served multiple auto companies to go global, landed 20+ projects, and successfully helped multiple enterprises to build the global operation service platform.

In terms of global supply chain management, in order to realize the globalization strategy, a domestic automobile group needs to build a supportive system spanning across the global business chain. Lanyou Technology assisted it from marketing to overall consulting planning throughout the domestic and international supply chains, building each module information system of whole link management, based on the business needs, and achieving global management and control of the production, supply and sales of complete vehicles, components, spare parts and more through data model optimization.

In terms of overseas marketing project construction, Lanyou Technology assisted a domestic automobile group in building a unified marketing after-sales service platform and support the business development of the domestic and overseas business departments. It provided the categorized marketing services, stretching across complete vehicles, services, spare parts and derivative business segments; swiftly responded to the business model and commercial policy adjustment; helped the enterprise realize data-based business by tracking the global supply chain warehousing, transportation, customs and inspection declaration, and empowered the enterprise to build a global supply chain system. This project lasted for a construction period of 10 months, supporting 11 branches, 109 countries, 182 dealers, 60+ trading companies and 100+ agent companies to develop marketing business rapidly, including the business departments of America, Africa, Asia and CIS under the overseas business.

(Lanyou Technology attended the 2024 Huawei Cloud Global Summit for Chinese Enterprises Going Global)

Nowadays, amid the thriving new round of global technological revolution and industrial change, enterprises come to the crossroads of vicissitudes, facing unprecedented opportunities and challenges of going global, and marching toward the overseas market has become the “only way” and “strategic highland” for many enterprises. Based on the technical strength and forward-looking vision, Lanyou Technology’s “solution for digital intelligence of auto companies going global” has achieved efficient allocation of resources by optimizing global supply chain management, and resolves the actual pain points for enterprises to go global. In the future, Lanyou will join forces with the going-global enterprises and partners to create a value ecology, demonstrate respective advantages, and embrace a promising prospect for Chinese enterprises to go global in the era of digital economy!